Shaw's debuts new look

By Kelly Larwood
9 May 2017

You may have noticed that Shaw's has shiny new branding! Given that we became part of the ERS Group in February 2016, we are now proud to bear an identity that fits within the wider group but also remains distinctly our own.

We are delighted with the end result of months of developing a new ERS Group identity so we wanted to take this opportunity to provide you with a bit of context and explain why we have taken this step.

Our group of companies - Electoral Reform Services, Membership Engagement Services, Xpress, Modern.gov and of course Shaw’s - have been going from strength to strength. We’ve seen sustained growth and many clients choosing to work with more than one company in the Group, so we decided it was time to create a more cohesive and united brand. We have done this under the umbrella of the ERS Group.

Our mission is to be the most trusted provider of services which enable people and organisations to engage, register, vote and govern democratically. With this in mind, we wanted to make it as easy as possible for our clients to both recognise and access the complementary products and services available from our sister companies.

When ERS started administering ballots we used an embosser stamp as a means of authenticating ballot papers. The pattern the stamp created is similar to that of our new group logo, a nice representation of our continued progress throughout the years. The dots within the group logo are arranged in various formations within each company; the sum of the parts creating a whole. This is symbolic of how all of our companies are working towards making democracy happen, with different expertise, all related to democracy and governance.